Supporting capability · Inventory, DMS & CRM integrations
Connect your dealership's inventory and operating systems.
For dealers whose website, DMS, CRM and marketplace listings disagree with each other. We scope and build the connections between them, then monitor the ones we build.
This is a supporting capability. Most engagements now start with analytics or vehicle and offer content quality; see also Dealer, market & vehicle analytics.
The problem
Out-of-sync inventory costs you calls, not just tidiness.
A car sells on Tuesday, stays live on the site until Thursday and on a marketplace until the weekend. Prices change in one system and not another. Photos land late, so the best unit on the lot looks like the worst listing online.
Almost always the cause is timing and identifiers, not effort: nothing owns the field, nothing removes the sold unit, and nobody is told when a sync fails. That is what an integration build fixes.
What gets specified
An integration is a contract, written before it is built.
Source and destination
Every integration is written down as a direction: which system is the source of truth for a field, which systems receive it, and what happens when both change.
Objects and fields
Vehicles, photos, pricing, status, leads and customers are mapped field by field, including the identifiers used to match records — usually VIN and stock number.
Update frequency
Scheduled pulls, event-driven pushes, or both, chosen against how quickly a price or sold status has to be visible in each place.
Failure alerts and reconciliation
Sync runs are logged, failures alert a person, and a periodic reconciliation compares record counts and key fields so silent drift gets caught.
Access, honestly
What we have built, and what has to be scoped.
Built and running
Inventory ingestion from listing feeds, normalisation and de-duplication across sources, and publishing that data into a live consumer marketplace — the work behind Club Manual.
Scoped per project
Connections to a specific DMS or CRM depend on that vendor's approved interface, your written permission as the account holder, and any access fee the vendor charges. We confirm those three things before quoting the work, and we do not claim certified partnerships or unrestricted vendor access.
Who supports the connection
Support terms are agreed in writing: what we monitor, how failures reach you, response expectations, and what happens when a vendor changes their interface. Vendor-side outages and fee changes remain the vendor's.
Cost drivers
Number of systems, whether an interface already exists, data volume and update frequency, and how much reconciliation and alerting you want. Recurring third-party access fees are quoted separately from our build and support.
Next step
Start with an integration assessment.
Tell us which systems you run and where the data disagrees. The output is a written map of sources, fields, access requirements and the smallest useful first build.
See how this feeds a dealer websiteStart a conversation
What should your data help you do next?
Tell us where pricing, vehicle content or day-to-day execution needs a clearer next step.